You can't expect to draw people into your life who are kind, confident, and generous if you're thinking and acting in cruel, weak, and selfish ways. You must be what it is that you're seeking- that is, you need to put forth what you want to attract.
If your message to the universe is gimme, gimme, gimme, the universe's response back to that kind of mentality is exactly the same. The universe will say right back to you over and over again, gimme, gimme, gimme. If you shift that and you say to the universe, to the world, how may I serve? How may I serve? The universe's response back to you is how may I serve you? How may I serve you?