No one likes to feel that he or she is being sold some-thing or told to do a thing. We much prefer to feel that we are buying of our own accord or acting on our own ideas. We like to be consulted about our wishes, our wants, our thoughts.
Do you know the most important trait a man can have? It is not executive ability; it is not a great mentality; it is not kindliness, nor courage, nor a sense of humor, though each of these is of tremendous importance. In my opinion, it is the ability to make friends, which, boiled down, means the ability to see the best in man.