This is ideological colonization. They colonize people with ideas that try to change mentalities or structures, but this is not new. This was done by the dictatorships of the last century.
I love wisdom. And you can never be great at anything unless you love it. Not be in love with it, but love the thing, admire the thing. And it seems that if you love the thing, and you don't just want to possess it, it will find you.