Zeroes are important. A million seconds ago was last week. A billion seconds ago, Richard Nixon resigned the presidency. A trillion seconds ago was 30,000 BC, and early humans were using stone tools.
Make Earth Day Every Day. While we might not always live up to this ideal, I try to keep this quote from Denis Hayes, founder of the Earth Day Network and president of Seattle’s Bullitt Foundation, in mind when I need a little extra motivation to be a better environmentalist: Listen up, you couch potatoes: each recycled beer can saves enough electricity to run a television for three hours.
The more subtle thing is more speculative. The world is well past its long-term carrying capacity for human beings living a European, much less an American, lifestyle predicated on planned obsolescence. International economic growth is largely a matter of accelerated movement of materials from mines and forests to the dump. Instead of saving and buying decent furniture we can pass on to our children, we charge our credit cards for shaped heaps of sawdust and glue that fall apart in less than three or four years.
An acre of windy prairie could produce between $4,000 and 10,000 worth of electricity per year - which is far more than the value of the land's crop of corn or wheat.