You see Bill Clinton, and you ...

You see Bill Clinton, and you say: Oh, this guy cares about me. Hillary Clinton isn't the same way. You see her, and you don't necessarily have that view. She's trying to achieve the same thing without the voice and the body language, and she's having a harder time doing it. But when she's effective, that's what she's effective at.
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 George Lakoff

Quotes from the same author

For centuries, we in the West have thought of ourselves as rational animals whose mental capacities transcend our bodily nature. In this traditional view our minds are abstract, logical, unemotionally rational, consciously accessible, and, above all, able to directly fit and represent the world. Language has a special place in thie view of what a human is - it is a privileged, logical symbol system internal to our minds that transparently expresses abstract concepts that are defined in terms of the external world itself.
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 George Lakoff
The mind is inherently embodied. Thought is mostly unconscious. Abstract concepts are largely metaphorical.
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 George Lakoff
What Barack Obama calls bipartisanship is not moving to the right, but finding where people who consider themselves conservatives share these fundamental American values. When he talks about union, that's the kind of thing he means. That requires common responsibility. Individual responsibility is one of the hallmarks of conservative thought. In conservative religion, you yourself are responsible for whether you get into heaven. Or with fiscal conservatives, you are the market. It's your individual discipline and market discipline.
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 George Lakoff
Empathy - that is, caring about people and acting responsibly on that care, not just for yourself, but for others - this is something that Barack Obama understands very well. He was a professor of constitutional law at the University of Chicago for ten years. As an expert on the Constitution and on our family values, he understands very well that the country is fundamentally about caring for one another. The day after his speech, he was interviewed on CNN, and Anderson Cooper asked him what patriotism was. He said patriotism begins with caring for one another.
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 George Lakoff
Metaphor is pervasive in everyday life, not just in language but in thought and action. Our ordinary conceptual system, in terms of which we both think and act, is fundamentally metaphorical in nature.
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 George Lakoff