There are agencies who are good losers, places where losing is not only accepted, it becomes part of the culture, it is expected. That is debilitating. Don't let that happen to you. At Deutsch we go into every pitch assuming we are the Yankees. It's amazing what happens when you go into a room of smart, hungry people and say, "Failure is not an option." People are galvanized.
The greatest business icons-it's not that they were worth hundreds of millions, or billions or trillions of dollars, it's that they moved society forward.
Every great business leader I've ever met, in addition to being very smart, very driven, they have this, 'Why not me? Screw it, I deserve it, let's go.' And if you don't have that, you can't achieve greatness.
To me, it’s always what’s next and I think that’s what drives most very successful people. It’s never about the money. I mean that’s a way of keeping score. It’s about achievement and it’s about winning a game and it’s about upping the ante.