Word-of-mouth is powerful, ...

Word-of-mouth is powerful, trusted, and cheap.
Word-of-mouth is powerful, trusted, and cheap.
 Martin Lindstrom

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Sylvia Plath. Interesting poetess whose tragic suicide was misinterpreted as romantic by the college-girl mentality.
I think there was the studio mentality for a long time that women and girls can relate to a male hero, but boys and men can't relate to a female hero.
 Jennifer Lawrence
Every great dream begins with a dreamer. Always remember, you have within you the strength, the patience, and the passion to reach for the stars to change the world.
 Harriet Tubman
Difficulties are meant to rouse, not discourage. The human spirit is to grow strong by conflict.
 William Ellery Channing
You must do the things you think you cannot do.

Quotes from the same author

Think about it - what's the first thing you do when waiting for someone who's late? Grab your smartphone and do something with it ...anything with it - so that you don't look like a loser. However by doing so we've lost our ability to be present - to observe, to connect with others and most importantly to be bored.
 Martin Lindstrom
Because we're always more woundable when caught at exactly the time where we're in the mood for that particular product or service - and as Big Data increasingly are able to pick up on clues revealing desire - automated systems are increasingly able to hit at exactly those moments, across those channels we move - with an offer matching exactly what we're desiring.
 Martin Lindstrom
Imagine a smashed stained-glass window, a page torn from a Bible, or a snippet of choral singing. You would still recognize their religious roots, wouldn't you? In 1915, Coca-Cola designed a bottle so unique that if it were smashed into thousands of pieces, from a single shard of glass you'd still be able recognize the brand. We call such a device a Smashable. It can be anything from a color to a sound, from a pattern to a smell to an icon.
 Martin Lindstrom
Online marketing rarely is able to appeal to more than two senses - yet offline often (if utilized the right way) represents the option of multi sensory appeals.
 Martin Lindstrom
The fact that we all leave behind seemingly insignificant clues behind ourselves - emotional DNA or what I call Small Data - which are able to describe with an insane accuracy who we really are, our personalities and desires. But even more how we all represents out of balances - perhaps I feel too overweight, feel alone or feel I haven't achieved what I'd hoped for when hitting 40. These imbalances are surprisingly visible when visiting consumers' homes - and surprisingly invisible when relaying on Big Data.
 Martin Lindstrom