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Courage - a perfect sensibility of the measure of danger, and a mental willingness to endure it.
William Tecumseh Sherman
I'm pretty conservative when it comes to money. My parents were very working class and constantly working. There was always a very strong work ethic and that's put a more conservative, "save for a rainy day" mentality into me.
Lemar
The kind of group mentality that we had lived under since the Second World War is starting to erupt, and the craving for individualism is now much stronger. It's not as taboo anymore, as it was when I was younger.
Nicolas Winding Refn
The overall similarity is probably in the mentality of law enforcement officers. There's a sense of wanting to really uphold a sense of morality and make sure that the laws are enforced to the letter, whenever possible.
Benjamin McKenzie
Courage is rightly esteemed the first of human qualities... because it is the quality which guarantees all others.
Quotes from the same author
Think about it - what's the first thing you do when waiting for someone who's late? Grab your smartphone and do something with it ...anything with it - so that you don't look like a loser. However by doing so we've lost our ability to be present - to observe, to connect with others and most importantly to be bored.
Martin Lindstrom
Because we're always more woundable when caught at exactly the time where we're in the mood for that particular product or service - and as Big Data increasingly are able to pick up on clues revealing desire - automated systems are increasingly able to hit at exactly those moments, across those channels we move - with an offer matching exactly what we're desiring.
Martin Lindstrom
Imagine a smashed stained-glass window, a page torn from a Bible, or a snippet of choral singing. You would still recognize their religious roots, wouldn't you? In 1915, Coca-Cola designed a bottle so unique that if it were smashed into thousands of pieces, from a single shard of glass you'd still be able recognize the brand. We call such a device a Smashable. It can be anything from a color to a sound, from a pattern to a smell to an icon.
Martin Lindstrom
Online marketing rarely is able to appeal to more than two senses - yet offline often (if utilized the right way) represents the option of multi sensory appeals.
Martin Lindstrom
The fact that we all leave behind seemingly insignificant clues behind ourselves - emotional DNA or what I call Small Data - which are able to describe with an insane accuracy who we really are, our personalities and desires. But even more how we all represents out of balances - perhaps I feel too overweight, feel alone or feel I haven't achieved what I'd hoped for when hitting 40. These imbalances are surprisingly visible when visiting consumers' homes - and surprisingly invisible when relaying on Big Data.
Martin Lindstrom
