When you view marketing from ...

When you view marketing from the vantage point of the guerrilla, you realize that it’s your opportunity to help your prospects and customers succeed. They want to succeed at earning more money, building their company, losing weight, attracting a mate, becoming more fit, or quitting smoking. You can help them. You can show them how to achieve their goal. Marketing is not about you. It’s about them. I hope you never forget that.
 See image
 Jay Conrad Levinson

Quotes from the same author

Most people are great at absorbing information. Guerrilla marketing is needed because it gives small businesses a delightfully unfair advantage: certainty in an uncertain world, economy in a high-priced world, simplicity in a complicated world, marketing awareness in a clueless world.
 See image
 Jay Conrad Levinson
Achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money.
 See image
 Jay Conrad Levinson