What does this contradictory ...

What does this contradictory pattern mean?one conclusion seems inevitable: when it comes to work, people do not heed the evidence of their senses. They disregard the quality of immediate experience, and base their motivation instead on the strongly rooted cultural stereotype of what work is supposed to be like. They think of it as an imposition, a constraint, an infringement of their freedom, and therefore something to be avoided as much as possible.
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 Mihaly Csikszentmihalyi

Quotes from the same author

The solution is to gradually become free of societal rewards and learn how to substitute for them rewards that are under one's own powers. This is not to say that we should abandon every goal endorsed by society; rather, it means that, in addition to or instead of the goals others use to bribe us with, we develop a set of our own.
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 Mihaly Csikszentmihalyi
The most important step in emancipating oneself from social controls is the ability to find rewards in the events of each moment.
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 Mihaly Csikszentmihalyi
Only direct control of experience, the ability to derive moment-by-moment enjoyment from everything we do, can overcome the obstacles to fulfillment.
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 Mihaly Csikszentmihalyi
To overcome the anxieties and depressions of contemporary life, individuals must become independent of the social environment to the degree that they no longer respond exclusively in terms of its rewards and punishments. To achieve such autonomy, a person has to learn to provide rewards to herself. She has to develop the ability to find enjoyment and purpose regardless of external circumstances.
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 Mihaly Csikszentmihalyi
Some individuals have developed such strong internal standards that they no longer need the opinion of others to judge whether they have performed a task well or not. The ability to give objective feedback to oneself is in fact the mark of the expert.
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 Mihaly Csikszentmihalyi