Ultimately, strong branding ...

Ultimately, strong branding is not just a promise to our customers,to our partners, to our shareholders and to our communities;it is also a promise to ourselves... in that sense, it is about using a brand as a beacon, as a compass, for determining the right actions, for staying the course, for evolving a culture, for inspiring a company to reach its full potential.
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 Carly Fiorina

Quotes from the same author

One of the things I would immediately do [as Commander in Chief ], in addition to defeating them here at home, is bring back the warrior class - Petraeus, McChrystal, Mattis, Keane, Flynn. Every single one of these generals I know. Every one was retired early because they told President [Barack] Obama things that he didn't want to hear.
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 Carly Fiorina
I was wrong about [Jack] Keane. He is the exception that proves the rule. I was certainly right about the fact that he is a member of the warrior class.
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 Carly Fiorina
I was naming the five warriors of our generation who have experience, four out of five I would argue were retired early out of the [Barack] Obama administration because they said things the Obama administration didn't particularly want to hear.
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 Carly Fiorina
My mother taught me about the power of inspiration and courage, and she did it with a strength and a passion that I wish could be bottled.
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 Carly Fiorina
As president, I will ensure that the United States is the global energy powerhouse of the 21st century.That means reinstating the Keystone XL Pipeline that President[Barack] Obama rejected. It also means rolling back the regulations from this administration that limit our ability to find resources by imposing regulations on hydraulic fracturing and our ability to be energy independent by regulating drilling on federal lands. As president, I will make America an energy leader through technology and innovation.
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 Carly Fiorina