Today everyone, whether they ...

Today everyone, whether they know it or not, is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move people to action. Simply put, if you can’t tell it, you can’t sell it.
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 Peter Guber

Quotes from the same author

In any situation that calls for you to persuade, convince or manage someone or a group of people to do something, the ability to tell a purposeful story will be your secret sauce.
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 Peter Guber
Are you motivated? Are you coherent? Is your intention aligned? Are your feet, tongue, heart and wallet congruent? That intention shines through.
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 Peter Guber
Good storytelling is harder than it sounds, but the easy part is that everyone has the ability to do it. ...Tap into it.
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 Peter Guber
A German shepherd dog could walk in the office with a script in his mouth, and if that script was really good, they'd buy the script.
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 Peter Guber
Think about all the great leaders. Think about Obama. Think about Clinton. Think about Nelson Mandela. Think about all the people that we know who are very successful in business, in politics and religion. What are they? They tell purposeful stories. They move people to action by aiming at the heart.
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 Peter Guber