Raise your quality standards as high as you can live with, avoid wasting your time on routine problems, and always try to work as closely as possible at the boundary of your abilities. Do this, because it is the only way of discovering how that boundary should be moved forward.
Write a paper promising salvation, make it a "structured" something or a "virtual" something, or "abstract," "distributed" or "higher-order" or "applicative" and you can almost be certain of having started a new cult.