The Tipping Point is the ...

The Tipping Point is the biography of an idea, and the idea is very simple. It is that the best way to understand the emergence of fashion trends, the ebb and flow of crime waves, or, for that matter, the transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth, or any number of the other mysterious changes that mark everyday life is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do.
The Tipping Point is the biography of an idea, and the idea is very simple. It is that the best way to understand the emergence of fashion trends, the ebb and flow of crime waves, or, for that matter, the transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth, or any number of the other mysterious changes that mark everyday life is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do.
 Malcolm Gladwell

Quotes from the same author

My writing model is my mother, who is a writer as well. She always valued clarity and simplicity above all else. If someone doesn't understand what you're writing, then everything else you do is superfluous. Irrelevant. If any thoughtful, curious reader finds what I do impenetrable, I've failed.
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 Malcolm Gladwell
We vary greatly in the natural advantages that we've been given. The world's not fair
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 Malcolm Gladwell
We sometimes think of being good at mathematics as an innate ability. You either have "it" or you don't. But to Schoenfeld, it's not so much ability as attitude. You master mathematics if you are willing to try.
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 Malcolm Gladwell
That fundamentally undermines your ability to access the best part of your instincts. So my advice to those people would be stop thinking and introspecting so much and do a little more acting.
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 Malcolm Gladwell
You need to have the ability to gracefully navigate the world.
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 Malcolm Gladwell