The smart strategist allows ...

The smart strategist allows strategy to be shaped by events. Good reactions can make great strategy. Strategy involves competition of goals, and the risk is the difference between those goals and the ability of the organization to achieve them. So part of the risk is created by the strategy.
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 Max McKeown

Quotes from the same author

What are you doing at the moment? How does that compare to your competitors? What do you want to achieve?  How can you create something people want?
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 Max McKeown
Doing nothing requires effort. Over time, that effort is greater than the effort necessary to improve, or move somewhere better. The trick is to redirect energy.
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 Max McKeown
We need to move from comparative advantage to perpetual advantage.
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 Max McKeown
With a clever strategy, each action is self-reinforcing. Each action creates more options that are mutually beneficial. Each victory is not just for today but for tomorrow.
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 Max McKeown