The slogan offers a ...

The slogan offers a counterweight to the general dispersion of thought by holding it fast to a single, utterly succinct and unforgettable expression, one which usually inspires men to immediate action. It abolishes reflection: the slogan does not argue, it asserts and commands.
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 Johan Huizinga

Quotes from the same author

The repudiation of the primacy of understanding means the repudiation of the norms of judgment as well, and hence the abandonment of all ethical standards.
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 Johan Huizinga
He who wishes to maintain that the past of mankind no longer has any absolute value in lifemust also be ready to deny his ownlife until the present moment, indeed in advance until the last moment, as worthless. He who realizes that culture is the giving of form will also see that the highest forms that it is given to the human spirit to recognize have always been, psychologically considered, such evasions from the present. Considerations such as these do not at all square with the direction of America's mind.
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 Johan Huizinga
Science, unguided by a higher abstract principle, freely hands over its secrets to a vastly developed and commercially inspired technology, and the latter, even less restrained by a supreme culture saving principle, with the means of science creates all the instruments of power demanded from it by the organization of Might.
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 Johan Huizinga
You can deny, if you like, nearly all abstractions: justice, beauty, truth, goodness, mind, God. You can deny seriousness, but not play.
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 Johan Huizinga
Play: It is an an activity which proceeds within certain limits of time and space, in a visible order, according to rules freely accepted, and outside the sphere of necessity or material utility. The play-mood is one of rapture and enthusiasm, and is sacred or festive in accordance with the occasion. A feeling of exaltation and tension accompanies the action.
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 Johan Huizinga