The shows are either 11 or 22 ...

The shows are either 11 or 22 minutes and they move pretty quickly, and that's part of the charm of them - so it was just trying to keep that in mind and keep the energy of the story moving, even though we were dealing with a longer format.
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 Craig McCracken

Quotes from the same author

I'm hoping that word-of-mouth on the film - people seeing it and liking it - that that will drive more people to the theaters, because I haven't seen the billboards or the posters or anything.
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 Craig McCracken
The storyboard artists job is to plan out shot for shot the whole show, write all the dialog, and decide the mood, action, jokes, pacing, etc of every scene.
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 Craig McCracken