The only readers we get are ...

The only readers we get are people whom our subject interests. No one reads ads for amusement, long or short... Give them enough to take action
The only readers we get are people whom our subject interests. No one reads ads for amusement, long or short... Give them enough to take action
 Claude C. Hopkins

More phrases

Effort only fully releases its reward after a person refuses to quit.
Never complain and never explain.
A good plan violently executed now is better than a perfect plan executed next week.
 George S. Patton
Problems are not stop signs, they are guidelines.
 Robert Schuller
Never give up, for that is just the place and time that the tide will turn.
 Harriet Beecher Stowe

Quotes from the same author

Ads are not written to entertain. When they do, those entertainment seekers rare little likely to be the people whom you want. This is one of the greatest advertising faults. Ad writers abandon their part. They forgot they are salesmen and try to be performers. Instead of sales, they seek applause
 Claude C. Hopkins
Literary qualifications have no more to do with it than oratory has with salesmanship. One must be able to express himself briefly, clearly, and convincingly, just as a salesman must.
 Claude C. Hopkins
The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination
 Claude C. Hopkins