The most dangerous thing that ...

The most dangerous thing that can happen to us, I think, is to permit a feeling to develop that any client is a problem. I have always taken the attitude that no account is a 'problem account' but that all accounts have important problems attached to them - that you can waste more time and burn up more nervous energy by fighting a problem than by taking a positive attitude and solving it. It sure gives you a nice, warm glow when you do.
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 Leo Burnett

Quotes from the same author

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.
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 Leo Burnett
I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.
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 Leo Burnett
When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.
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 Leo Burnett
Friction makes sparks and sparks start creative conflagrations.
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 Leo Burnett