The 'medium' is unaware of ...

The 'medium' is unaware of its attractiveness, that's all. Everyone loves comics. I've proven this to my own satisfaction by handing them out to acountants, insurance brokers, hairdressers, mothers of children, black belts, pop stars, taxi drivers, painters, lesbians, doctors etc. etc. The X-Files, Buffy, the Matrix, X-Men - mainstream culture is not what it once was when science fiction and comics fans huddled in cellars like Gnostic Christians dodging the Romans. We should come up into the light soon before we suffocate.
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 Grant Morrison

Quotes from the same author

In the world of the superheroes, everything had value, potential, mystery. Any person, thing, or object could be drafted into service in the struggle against darkness and evil - remade as a weapon or a warrior or a superhero. Even a little bee named Michael - after God's own avenging angel - could pitch in to win the battle against wickedness.
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 Grant Morrison
Abandon the 'I', because it's a lie.
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 Grant Morrison
It's quite possible we may actually be looking at some kind of super-sanity here. A brilliant new modification of human perception, more suited to urban life at the end of the twentieth century...He creates himself each day. He sees himself as the lord of misrule and the world as a theatre of the absurd.
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 Grant Morrison
I've always felt I had more in common with the modernist approach than with postmodernism, but I can see where the connection might arise - and to be honest, I'm no academic, so I tend to use these words, like in Alice In Wonderland, to mean what I want them to mean rather than what they actually do mean.
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 Grant Morrison
I'm lucky to have a job doing something I really love to do, and I'm happy to accept the pressures of relentless deadlines or reader expectations as necessary evils. It's probably not as stressful as mining coal or leading men into battle.
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 Grant Morrison