The idea of equality is still how I define feminism. I think it's a broad definition that encompasses the variety of experiences women and men have with the word and the movement.
I think magazines like Glamour have the ability to have a great impact. Glamour has the ability to expose them to things like feminism that they may not be well acquainted with. In fact, Glamour has done that in the past - when I was in eighth grade I read an article in Glamour magazine about female feticide and infanticide that actually sparked my entire interest in feminism. I hate it when some feminists say we should get rid of beauty and fashion magazines - I think there's room in feminism for fashion, for fun, for talking about sex and friendships and relationships, etc.
Now, I think a lot of people look around and feel that we're relatively equal with men. In fact, women are now the majority of college graduates, we have role models like Hillary Clinton to look up to - it seems like the world is completely open to us and we can accomplish anything. I think feminists are often disdained today because we're seen as complaining about a problem people think no longer exists. I also think young women shy away from calling themselves feminists because many haven't been educated about it or exposed to it. They don't know enough about it to identify with it.
Though women may appear equal in some ways, and though we definitely have accomplished a lot, the fact is one in one women will still experience sexual violence at some point in their lives; a mere 17 percent of the U.S. Senate is female; women still only make 77 cents for every man's dollar - and that's not even taking into consideration global issues like sex trafficking or honor killings. We still need feminism, it's just not as easy for people - especially people in an incredibly privileged country like America - to always see that.
I think one of the primary reasons young women don't identify as feminist is because they don't know any feminists and/or don't really have an accurate or comprehensive understanding of what it is - by proudly identifying as a feminist.
I believe I was raised with feminist values, but I don't think I ever heard my Mom call herself a feminist. Before I identified as a feminist myself, I thought of feminism as more of a historical term describing the women's movement in the '70s but didn't know much about what they had done and didn't think it applied to my life at all.