The first mistake is ...

The first mistake is believing that transformational initiatives can be accomplished through normal channels and means. This cannot be done because there are too many conflicting interests that are competing to impede. The second is mistaking incubation for transformation and concluding that failure to achieve escape velocity is due to lack of innovation. It never is. It is always do to lack of leadership focus and, especially, fortitude.
 Geoffrey Moore

Quotes from the same author

The single greatest business opportunity that is now emerging in the global marketplace is the ability to analyze digital log data to trace digital actions and from those traces to develop algorithms that can predict future outcomes with greater accuracy.
 Geoffrey Moore
Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway.
 Geoffrey Moore
Without big data, you are blind and deaf and in the middle of a freeway.
 Geoffrey Moore