The defining qualities are ...

The defining qualities are about use: ease and simplicity. Caring beyond the functional imperative, we also acknowledge that products have a significance way beyond traditional views of function.
The defining qualities are about use: ease and simplicity. Caring beyond the functional imperative, we also acknowledge that products have a significance way beyond traditional views of function.
 Jonathan Ive

More phrases

If one does not know to which port one is sailing, no wind is favorable.
What a distressing contrast there is between the radiant intelligence of the child and the feeble mentality of the average adult.
We are masters of the unsaid words, but slaves of those we let slip out.
I have always found that mercy bears richer fruits than strict justice.
A lie gets halfway around the world before the truth has a chance to get its pants on.

Quotes from the same author

The most important thing is that you actually care, that you do something to the very best of your ability
 Jonathan Ive
When something exceeds your ability to understand how it works, it sort of becomes magical.
 Jonathan Ive
You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.
 Jonathan Ive
I think there is a profound and enduring beauty in simplicity; in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.
 Jonathan Ive
Simplicity is not the absence of clutter.
 Jonathan Ive