Take giant leaps. Too many ...
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Many sports, not just football, have kind of the macho meathead mentality where innovation is almost frowned upon.
Lawrence Jackson
This is ideological colonization. They colonize people with ideas that try to change mentalities or structures, but this is not new. This was done by the dictatorships of the last century.
The only way to make sense out of change is to plunge into it, move with it, and join the dance.
Never doubt that a small group of thoughtful, committed people can change the world. Indeed. It is the only thing that ever has.
To exist is to change, to change is to mature, to mature is to go on creating oneself endlessly.
Henri Bergson
Quotes from the same author
People need to be inspired. They need to hear and believe a story. If you want them to be self-motivated, you need to engage them.
Michael J. Silverstein
The starting point is to create a qualitative understanding of market drivers. You need to get into the head of the consumer and be able to tell her story. It is both art and science. The purpose of the market map is to define dissatisfactions, hopes, dreams and fears. Winning solutions respond to the distinct and specific needs of a group of consumers.
Michael J. Silverstein
Consumers cannot think in abstractions. They cannot envision a new concept. They cannot predict their behavior. They can only compare against their current frame of reference. So you need to make the big leap for them. You need to provide them with a reason to buy, a reason to brag to their friends. Expect new-to-the-world ideas to fall on deaf ears. Consumers will, however, change their tune when they can see, touch, and explore.
Michael J. Silverstein
I like to take CEOs into consumers' homes to see the "real world." CEOs have privileged lives with big incomes, lots of help, access to just about anything they wish. The average consumer lives on $53,000 a year and has daily tradeoffs and compromises that must be made. I took a CEO into a trailer park so he could observe first-hand - and understand - how consumers use his product.
Michael J. Silverstein
A curious mind does not say to consumers "What do you want?" A curious mind understands context, understands behavior, understands spending and spending patterns - the accumulation of a day's purchases, or spending over a week or a year. A curious mind asks the questions that open up the consumer to talk about her latent dissatisfactions, hopes, wishes, and dreams.
Michael J. Silverstein
