Strategic management is not a box of tricks or a bundle of techniques. It is analytical thinking and commitment of resources to action. But quantification alone is not planning. Some of the most important issues in strategic management cannot be quantified at all.
Strategic management is not a ...
Quotes from the same author
The entrepreneur always searches for change, responds to it, and exploits it as an opportunity.
Efficiency is doing things right; effectiveness is doing the right things.
The best way to predict your future is to create it.
There is nothing so useless as doing efficiently that which should not be done at all.
Follow effective action with quiet reflection. From the quiet reflection will come even more effective action.