Storytelling may be what most ...

Storytelling may be what most distinguishes social movements from interest groups.
 Marshall Ganz

Quotes from the same author

When we tell our own story, we teach the values that our choices reveal, not as abstract principals, but as our lived experience. We reveal the kind of person we are to the extent that we let others identify with us.
 Marshall Ganz
Abstraction is the enemy of meaning.
 Marshall Ganz
Movements have narratives. They tell stories, because they are not just about rearranging economics and politics. They also rearrange meaning. And they're not just about redistributing the goods. They're about figuring out what is good.
 Marshall Ganz