Realize that the social media ...

Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
 Jay Baer

Quotes from the same author

You have to understand not just what your customers need, but how and where they prefer to access information.
 Jay Baer
For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
 Jay Baer
For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
 Jay Baer
True influence drives action, not just awareness.
 Jay Baer