Quotes Marshall McLuhan
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Advertising is the greatest art form of the 20th century.
If the nineteenth century was the age of the editorial chair, ours is the century of the psychiatrist's couch.
Our Age of Anxiety is, in great part, the result of trying to do today's job with yesterday's tools and yesterday's concepts.
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Invention is the mother of necessities.
The greatest propaganda in the world is our mother tongue, that is what we learn as children, and which we learn unconsciously. That shapes our perceptions for life. That is propaganda at its most extreme form.
Relativity theory forced the abandonment, in principle, of absolute space and absolute time.
There are no passengers on spaceship earth. We are all crew.
The mother tongue is propaganda.
If men were able to be convinced that art is a precise advance knowledge of how to cope with the psychic and social consequences of the next technology, would they all become artist? Or would they begin a careful translation of new art forms into social navigation charts? I am curious to know what would happem if art were suddenly seen for what it is, namely, exact information of how to rearrange one's psyche in order to anticipate the next blow from our own extended faculties.
The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.
Persons grouped around a fire or candle for warmth or light are less able to pursue independent thoughts, or even tasks, than people supplied with electric light. In the same way, the social and educational patterns latent in automation are those of self-employment and artistic autonomy.
Positively, the effect of speeding up temporal sequence is to abolish time, much as the telegraph and cable abolished space. Of course, the photograph does both.
Clear prose indicates the absence of thought.
Most clear writing is a sign that there is no exploration going on. Clear prose indicates the absence of thought.
The victory over Euclidean space was not achieved by isolated individuals, but by a field of young rebels opposed to all absolutes.
By phonemic trans-formation into visual terms, the alphabet became a universal, abstract, static container of meaningless sounds.
An administrator in a bureaucratic world is a man who can feel big by merging his non-entity in an abstraction. A real person in touch with real things inspires terror in him.
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Advertising is an environmental striptease for a world of abundance.
