People can be motivated to ...

People can be motivated to creativity simply with the instruction to "be creative.
 Richard Saul Wurman

Quotes from the same author

Physicist Isador Isaac Rabi, who won a Nobel Prize for inventing a technique that permitted scientists to probe the structure of atoms and molecules in the 1930s, attributed his success to the way his mother used to greet him when he came home from school each day. "Did you ask any good questions today, Isaac?" she would say.
 Richard Saul Wurman
We do not think in a linear, sequential way, yet every body of information that is given to us is given to us in a linear manner ... we are taught to communicate in a way that is actually constricting our ability to think.
 Richard Saul Wurman
The most essential prerequisite to understanding is to be able to admit when you don't understand something
 Richard Saul Wurman
Accept ignorance; pay more attention to the question than the answer; never be afraid to go in the opposite direction.
 Richard Saul Wurman