One very important aspect of ...

One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
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 Edward de Bono

Quotes from the same author

It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all.
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 Edward de Bono
America is not just a country, it's an idea.
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 Edward de Bono
Child mortality since 2000 is down by 2.65 million a year. That's a rate of 7,256 children's lives saved each day. ... It drives me nuts that most people don't seem to know this news.
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 Edward de Bono
A good design is not a democratic consensus.
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 Edward de Bono
Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits.
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 Edward de Bono