One cannot sell anything to a ...

One cannot sell anything to a satisfied man. Ergo, make him want something new, or take away something that he has and then sell him something to take its place.
 Charles A. Reich

Quotes from the same author

The presumed causes of Americas troubles can be summed up simply: the evils of unlimited competition, and abuses by those with economic power.
 Charles A. Reich
The machine itself has begun to do the work of revolution. The State is now generating forces that will accomplish what no revolutionaries could accomplish by themselves.
 Charles A. Reich
To the American people of 1789, their nation promised a new way of life: each individual a free man; each having the right to seek his own happiness; a republican form of government in which the people would be sovereign; and no arbitrary power over people's lives. Less than two hundred years later, almost every aspect of the dream has been lost.
 Charles A. Reich
Surely this new age is not a repudiation of, but a fulfillment of, the American dream. What were the machines for, unless to give man a new freedom to choose how he would live?
 Charles A. Reich
Marx saw exploitation in terms of the rewards of human labor, but we can see it in terms of all the values of our society.
 Charles A. Reich