When you look at my life, you can go back to the late 1930s, what I saw was, first of all, Hitler, he was going to live forever. Mussolini was in for 10,000 years. You had the Soviet Union, which was, by definition, going to last forever. There was the British empire -- nobody imagined it could come to an end. So why should one believe in any kind of permanence?
The 1960s was probably the first time in history that young people were recognized as a big group of consumers and as a commercial proposition for Madison Avenue. Advertising played a major role in creating the ethos of that era - the idea that, "Here it is, and you can have it now." I know that many kids thought that the ethos of the 1960s was due to their own peculiar virtues, but, in fact, it had a lot to do with the realities of the marketplace and commerce.