My initial thoughts about ...

My initial thoughts about what a title can do was to set mood and the prime underlying core of the film's story, to express the story in some metaphorical way. I saw the title as a way of conditioning the audience, so that when the film actually began, viewers would already have an emotional resonance with it.
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 Saul Bass

Quotes from the same author

The ideal trademark is one that is pushed to its utmost limits in terms of abstraction and ambiguity, yet is still readable. Trademarks are usually metaphors of one kind or another. And are, in a certain sense, thinking made visible.
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 Saul Bass
Failure is built into creativity... the creative act involves this element of 'newness' and 'experimentalism,' then one must expect and accept the possibility of failure.
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 Saul Bass
You see an artist, a creative person, can accept criticism or can live with the criticism much more easily than with being ignored. Criticism makes you feel alive. If somebody is bothered enough to speak vituperatively about it, you feel you have touched a nerve and you are at least 'in touch.' You are not happy that he doesn't like it, but you feel you are in contact with life.
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 Saul Bass
There is nothing glamorous in what I do. I'm a working man. Perhaps I’m luckier than most in that I receive considerable satisfaction from doing useful work which I, and sometimes others, think is good.
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 Saul Bass
Sometimes clients have a sophisticated view of their design problem, sometimes they do not. I often spend time with the client redefining the problem, going back to the beginning. Often the problem is just a symptom. Sometimes you have to move back in order to move forward to understand what the nature of the solution should be.
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 Saul Bass