Marketing strategy is a ...

Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.
Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.
 John Sculley

More phrases

Effort only fully releases its reward after a person refuses to quit.
Never complain and never explain.
A good plan violently executed now is better than a perfect plan executed next week.
 George S. Patton
Problems are not stop signs, they are guidelines.
 Robert Schuller
Never give up, for that is just the place and time that the tide will turn.
 Harriet Beecher Stowe

Quotes from the same author

Steve [Jobs'] brilliance is his ability to see something and then understand it and then figure out how to put it into the context of his design methodology - everything is design.
 John Sculley
Steve Jobs was not an engineer: He was a brilliant individual with this ability to see around corners, to see things that other people couldn't see. I've learned over the years in the Apple that there are some really talented people who can take the same evidence, the same facts, and look at them and see them in a way that interprets those facts entirely different than most people do.
 John Sculley
The real challenge is not to get people to remember more, but to get them to understand better. We're just now beginning to be able to show what we can implement with technological tools. I think our interest at Apple is to be the provider of the instruments that will help educators and students create and entirely new kind of learning than what we have now.
 John Sculley
In many cases, jobs that used to be done by people are going to be able to be done through automation. I don't have an answer to that. That's one of the more perplexing problems of society.
 John Sculley
We expect teachers to handle teenage pregnancy, substance abuse, and the failings of the family. Then we expect them to educate our children.
 John Sculley