Love is the ability and willingness to allow those that you care for to be what they choose for themselves without any insistence that they satisfy you.
If your message to the universe is gimme, gimme, gimme, the universe's response back to that kind of mentality is exactly the same. The universe will say right back to you over and over again, gimme, gimme, gimme. If you shift that and you say to the universe, to the world, how may I serve? How may I serve? The universe's response back to you is how may I serve you? How may I serve you?