It's more important than ever ...

It's more important than ever to define yourself in terms of what you stand for rather than what you make, because what you make is going to become outmoded faster than it has at any time in the past. ...hang on to the idea of who you are as a company, and focus not on what you do, but on what you could do. By being really clear about what you stand for and why you exist, you can see what you could do with a much more open mind. You enhance your ability to adapt to change.
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 James C. Collins

Quotes from the same author

Those who turn good organizations into great organizations are motivated by a deep creative urge and an inner compulsion for sheer unadulterated excellence for its own sake.
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 James C. Collins
I am not failing - I am growing! Do you have the ability to reframe failure as growth in order to achieve your goals?
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 James C. Collins
Those who build and perpetuate mediocrity...are motivated more by the fear of being left behind.
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 James C. Collins
A company should limit its growth based on its ability to attract enough of the right people.
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 James C. Collins
If I were running a company today, I would have one priority above all others: to acquire as many of the best people as I could. I'd put off everything else to fill my bus. Because things are going to come back. My flywheel is going to start to turn. And the single biggest constraint on the success of my organization is the ability to get and to hang on to enough of the right people.
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 James C. Collins