Our male-dominated culture tends to define success in terms of wealth, fame, power, the reaction of others. Women are fed a version that includes personal fulfilment through marriage and motherhood in addition to professional acclaim and of course we must look sexy but not too sexy and then graciously disappear when we hit middle age.
Iceland's Women's Day Off in 1975 saw 90% of Icelandic women take time off from their paid and unpaid work, an experience that not only showed women how much they contribute but turned Icelandic men into supporters of gender equality. I aim to achieve the same impact in the UK.