Intensive mothering is the ...

Intensive mothering is the ultimate female Olympics: We are all in powerful competition with each other, in constant danger of being trumped by the mom down the street, or in the magazine we're reading. The competition isn't just over who's a good mother--it's over who's the best. We compete with each other; we compete with ourselves. The best mothers always put their kids' needs before their own, period.
 Susan J. Douglas

Quotes from the same author

..."Fun?" you ask. "Weren't feminists these grim-faced, humorless, antifamily, karate-chopping ninjas who were bitter because they couldn't get a man?" Well, in fact the problem was that all too many of them HAD gotten a man, married him, had his kids, and then discovered that, as mothers, they were never supposed to have their own money, their own identity, their own aspirations, time to pee, or a brain. And yes, some women indeed became bad-tempered as a result. After all, no anger, no social change.
 Susan J. Douglas
Here's the progression. Feminism won; you can have it all; of course you want children; mothers are better at raising children than fathers; of course your children come first; of course you come last; today's children need constant attention, cultivation, and adoration, or they'll become failures and hate you forever; you don't want to fail at that; it's easier for mothers to abandon their work and their dreams than for fathers; you don't want it all anymore (which is good because you can't have it all); who cares about equality, you're too tired; and whoops--here we are in 1954.
 Susan J. Douglas
If you're like us -mothers with an attitude problem- you may be getting increasingly irritable about this chasm between the ridiculous, honey-hued ideals of perfect motherhood in the mass media and the reality of mothers' everyday lives.
 Susan J. Douglas