In running, the only equipment that really matters - at least the mentality was in those days - were the pair of shoes that you wore. See image Phil Knight
I truly believe the American consumer doesn’t want to buy products made under abusive conditions. See image Phil Knight
A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a period of years until it achieves a critical mass of marketing. See image Phil Knight