In reality, many choices are ...

In reality, many choices are between things that are not that much different. The value of choice depends on our ability to perceive differences between the options.
In reality, many choices are between things that are not that much different. The value of choice depends on our ability to perceive differences between the options.
 Sheena Iyengar

More phrases

Don't settle in the land of barely enough. That is where you are, it is not who you are. That's your location, it's not your identity. No matter what it looks like, have an abundant mentality.
The by-product is that they more people you help, the "richer" you become, mentally, emotionally, spiritually, and definitely financially.
 T. Harv Eker
Happiness doesn't depend on any external conditions, it is governed by our mental attitude.
The truth is incontrovertible. Malice may attack it, ignorance may deride it, but in the end, there it is.
To improve is to change; to be perfect is to change often.

Quotes from the same author

One could even argue that we have a duty to create and pass on stories about choice because once a person knows such stories, they can't be taken away from him. He may lose his possessions, his home, his loved ones, but if he holds on to a story about choice, he retains the ability to practice choice.
 Sheena Iyengar
What we share with animals is a desire for choice. It's a desire to have control over our life and a desire to live and use choice as a way in which we can facilitate our ability to live and that is something we really were born with.
 Sheena Iyengar
The typical Walmart today offers you 100,000 products.
 Sheena Iyengar
The key to getting the most from choice is to be choosy about choosing.
 Sheena Iyengar
First-generation children were strongly influenced by their immigrant parents' approach to choice. For them, choice was not just a way of defining and asserting their individuality, but a way to create community and harmony by deferring to the choices of people whom they trusted and respected.
 Sheena Iyengar