Your dreams are the blueprints of your soul. They should take you by the hand and lead you toward your life's purpose and passion. They are one of, if not the greatest, source of self-motivation that you have. So nurture them and feed them inspiration whenever you can.
A service culture doesn't happen by accident. The company is always a reflection of the person at the helm. Their attitude, their values, and their commitment to service excellence will drive the actions of others in the organization. Always has...always will.
The difference is that raving fans, unlike satisfied customers, become part of your sales force. They tell friends, family and co-workers about your services and your products. And, of course, good things will happen!
The only way to build a good company is one satisfied customer at a time. However, to build a great company, we must add one raving fan at a time. The difference is this...a satisfied customer will come back, but a raving fan not only comes back, but becomes part of your sales team. There's a big difference!