If your work appeals to ...

If your work appeals to everyone, it moves no one
 James Victore

Quotes from the same author

Distraction is the most corrosive disease of the 20th century.
 James Victore
But the few brave ones, both companies and individuals, who risk comfort and safety for a chance at beauty or being able to move someone — they have a potential to gain so much more.
 James Victore