I've always loved books. My mother told me that before I could talk, I'd babble in my crib as I turned the pages of my little cloth books, apparently telling stories to go along with the pictures.
While the romance genre has expanded so much over the years, in an odd way it's also narrowed, with too many people trying to stick stories into tight, well-defined marketing niches. It can, admittedly, be a tricky balancing act, but I believe the key is to be able to step back and take a long hard look at what you do well, what makes your work different from other writers, what feels the most natural to you when you're writing.