If you can build a powerful ...

If you can build a powerful brand, you will have a powerful marketing program. If you CAN\'T then all the advertising, fancy packaging, sales promotion and public relations in the world won\'t help you achieve your objective.
If you can build a powerful brand, you will have a powerful marketing program. If you CAN'T then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective.
 Al Ries

More phrases

Being self-made is a state of mind, and once you put that mentality to work, your success will come.
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 Dave East
A lot of people change for good. Some people just fall off. Just trying to progress in anything, no matter what you're doing, I feel like any progression you make... some people aren't gonna be around you that were around you.
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 Dave East
There are no secrets to success. It is the result of preparation, hard work, and learning from failure.
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 Colin Powell
You have to have the service mentality in the sense that you subjugate your own ego, and you subjugate a large part of your own life to really helping other people, being successful on their behalf.
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 Herb Kelleher
Success consists of going from failure to failure without loss of enthusiasm.
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 Winston Churchill

Quotes from the same author

It normally takes decades to build a brand... It's the forgetting of the old truth that allows a person to accept a new truth. You need to allow enough time for this forgetting to take place
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 Al Ries
Strategy should evolve out of the mud of the marketplace, not in the antiseptic environment of an ivory tower.
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 Al Ries