I follow my inspiration to wherever it goes. I do want the fans to feel the fun and excitement about it, and I like for people to be able to make their own interpretations about my work. I don't like to overexplain it.
I have to love the DNA of the brand fundamentally. I need to be able to fuse my personality with theirs. That's what I've done with Adidas, Swatch, and in a different way with Moschino. I really have to feel fused with it.