You're always looking for somebody to love you, be accepted, and there's the insecurities that are even transmitted through rap. Everyone is trying to aim to please too much. Number one: They're trying to please whoever signed them to a contract. Number two: They're trying to appease a gigantic audience and they get this false magnification of love. I came from a thing which nowadays would be the exception to the rule. I came from a mother and father who always made me secure in my beliefs, and that's where the love came from. Which made me look at everything else as procedure.
McDonald's offers a king's ransom to any hip-hop artist who is able to put Big Mac into a song. MTV - and more to the point, Viacom - is succeeding in extending a teenage life to twenty-nine or even thirty-one years old. It is about extending this market and removing any intelligent substance in the music.