I think everybody really responds to the secret society aspect. This idea that you have to remain anonymous, and yet at the same time, you're kind of saving the world.
I think a lot of people feel like they may not get the recognition that they deserve, but that they can still kind of maintain and do good, and there's a kind of quiet satisfaction in not being recognized for stuff.
You can get too heavy on the masculine side of things with all of the action, but then we've got a really nice balance going on when you go home and look at the wives' story lines and what's going on on the home front. I think people really respond to that balance of masculine and feminine.