I don't want ever to appear ...

I don't want ever to appear in a film that would embarrass a viewer. A man can take his wife, mother, and his daughter to one of my movies and never be ashamed or embarrassed for going.
 John Wayne

Quotes from the same author

Sure I wave the American flag. Do you know a better flag to wave? Sure I love my country with all her faults. I'm not ashamed of that, never have been, never will be.
 John Wayne
I read someplace that I used to make B-pictures. Hell, they were a lot farther down the alphabet than that . . . but not as far down as R and X. I think any man who makes an X-rated picture ought to be made to take his own daughter to see it.
 John Wayne
Westerns are closer to art than anything else in the motion picture business.
 John Wayne
My main object in making a motion picture is entertainment. If at the same time I can strike a blow for liberty, then I'll stick one in.
 John Wayne
If I depended on the critics' judgment and recognition, I'd never have gone into the motion-picture business.
 John Wayne