I don't think it's a Western ...

I don't think it's a Western thing to really talk about intrinsic motivation and the drive for autonomy, mastery and purpose. You have to not be struggling for survival. For people who don't know where their next meal is coming, notions of finding inner motivation are comical.
 Daniel H. Pink

Quotes from the same author

Studying design has made me a much, much more astute observer of this aspect of business. And I'm working mightily to improve my empathic skills. I've dramatically improved my ability to read facial expressions - and I'm trying to be a better, more attentive listener.
 Daniel H. Pink
Financial firms are sending their back-office jobs overseas. But what do fine artists do? They create something new, unexpected, and delightful that changes the world. MFA abilities are harder to outsource and more important in an abundant world.
 Daniel H. Pink
Symphony is the ability to see the big picture, connect the dots, combine disparate things into something new. Visual artists in particular are good at seeing how the pieces come together. I experienced this myself by trying to learn to draw.
 Daniel H. Pink
The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic 'right-brain' thinkers whose abilities mark the fault line between who gets ahead and who doesn't.
 Daniel H. Pink
If you want people to perform better, you reward them, right? Bonuses, commissions, their own reality show. Incentivize them. [...] But that's not happening here. You've got an incentive designed to sharpen thinking and accelerate creativity, and it does just the opposite. It dulls thinking and blocks creativity.
 Daniel H. Pink