Functional goods sold en ...

Functional goods sold en masse earn a good return but breakthrough profits come from satisfying emotional needs.
Functional goods sold en masse earn a good return but breakthrough profits come from satisfying emotional needs.
 Michael J. Silverstein

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Being self-made is a state of mind, and once you put that mentality to work, your success will come.
 Dave East
A lot of people change for good. Some people just fall off. Just trying to progress in anything, no matter what you're doing, I feel like any progression you make... some people aren't gonna be around you that were around you.
 Dave East
If one does not know to which port one is sailing, no wind is favorable.
What a distressing contrast there is between the radiant intelligence of the child and the feeble mentality of the average adult.
You have inside you the capacity to invest your mental, emotional, and spiritual gifts in a way that glorifies God, impacts the world, and satisfies your own soul. I believe that-and I want you to believe it, too.
 David Jeremiah

Quotes from the same author

People need to be inspired. They need to hear and believe a story. If you want them to be self-motivated, you need to engage them.
 Michael J. Silverstein
The starting point is to create a qualitative understanding of market drivers. You need to get into the head of the consumer and be able to tell her story. It is both art and science. The purpose of the market map is to define dissatisfactions, hopes, dreams and fears. Winning solutions respond to the distinct and specific needs of a group of consumers.
 Michael J. Silverstein
Consumers cannot think in abstractions. They cannot envision a new concept. They cannot predict their behavior. They can only compare against their current frame of reference. So you need to make the big leap for them. You need to provide them with a reason to buy, a reason to brag to their friends. Expect new-to-the-world ideas to fall on deaf ears. Consumers will, however, change their tune when they can see, touch, and explore.
 Michael J. Silverstein
I like to take CEOs into consumers' homes to see the "real world." CEOs have privileged lives with big incomes, lots of help, access to just about anything they wish. The average consumer lives on $53,000 a year and has daily tradeoffs and compromises that must be made. I took a CEO into a trailer park so he could observe first-hand - and understand - how consumers use his product.
 Michael J. Silverstein
A curious mind does not say to consumers "What do you want?" A curious mind understands context, understands behavior, understands spending and spending patterns - the accumulation of a day's purchases, or spending over a week or a year. A curious mind asks the questions that open up the consumer to talk about her latent dissatisfactions, hopes, wishes, and dreams.
 Michael J. Silverstein