Find out what schismogenesis ...

Find out what schismogenesis means. Schismogenesis is anthropology. It says relationships between people are not stable. They are either moving up or moving down. The same is true for brands. You need to understand where you are.
Find out what schismogenesis means. Schismogenesis is anthropology. It says relationships between people are not stable. They are either moving up or moving down. The same is true for brands. You need to understand where you are.
 Michael J. Silverstein

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I'm pretty conservative when it comes to money. My parents were very working class and constantly working. There was always a very strong work ethic and that's put a more conservative, "save for a rainy day" mentality into me.
To reform society, and with it humanity, there is only one mean; to transform the mentality of men, to direct them ("les orienter", Fr.) in a new spirit.
 African Spir
Random, meaningless groups can adopt an us-versus-them mentality.
 Alexandra Robbins
The kind of group mentality that we had lived under since the Second World War is starting to erupt, and the craving for individualism is now much stronger. It's not as taboo anymore, as it was when I was younger.
 Nicolas Winding Refn
I mean, I grew up an athlete training and training and training. So I kind of have that mentality.
 Scott Speedman

Quotes from the same author

People need to be inspired. They need to hear and believe a story. If you want them to be self-motivated, you need to engage them.
 Michael J. Silverstein
The starting point is to create a qualitative understanding of market drivers. You need to get into the head of the consumer and be able to tell her story. It is both art and science. The purpose of the market map is to define dissatisfactions, hopes, dreams and fears. Winning solutions respond to the distinct and specific needs of a group of consumers.
 Michael J. Silverstein
Consumers cannot think in abstractions. They cannot envision a new concept. They cannot predict their behavior. They can only compare against their current frame of reference. So you need to make the big leap for them. You need to provide them with a reason to buy, a reason to brag to their friends. Expect new-to-the-world ideas to fall on deaf ears. Consumers will, however, change their tune when they can see, touch, and explore.
 Michael J. Silverstein
I like to take CEOs into consumers' homes to see the "real world." CEOs have privileged lives with big incomes, lots of help, access to just about anything they wish. The average consumer lives on $53,000 a year and has daily tradeoffs and compromises that must be made. I took a CEO into a trailer park so he could observe first-hand - and understand - how consumers use his product.
 Michael J. Silverstein
A curious mind does not say to consumers "What do you want?" A curious mind understands context, understands behavior, understands spending and spending patterns - the accumulation of a day's purchases, or spending over a week or a year. A curious mind asks the questions that open up the consumer to talk about her latent dissatisfactions, hopes, wishes, and dreams.
 Michael J. Silverstein